B2B Marketing With a Heart: Elevating Cold Bore’s Social Media Presence

Cold Bore Technology is the only digital and physical foundational infrastructure for the completions industry. I currently work full time at Cold Bore Technology as the Marketing Manager and I’m in charge of leading the product marketing.

Companies in the oil and gas industry are traditionally not on social media. However, this does not imply a lack of opportunities in the social media landscape. Our social media strategy is centred around the core belief that, despite being a B2B company, we are ultimately engaging with people.

People buy from people not companies.

Humanizing our brand has resulted in remarkable growth across our social media platforms, including a striking 200% increase in Instagram engagement, a substantial 371% rise in Facebook engagement, and an impressive 271% surge in LinkedIn engagement.

  • Market Research

  • Social Media Marketing Strategy

  • B2B Marketing

  • Copywriting

  • Understanding of Technical Terms

  • Reel Video Creation

  • Content Strategy

  • Video Storyboarding

  • Graphic Content Creation

Relevant Skills:

Examples of Social Media Content:

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Empowering Growth: Crafting 12 Game-Changing Sales Enablement Documents for Cold Bore Technology.

I fostered cross-functional synergy by collaborating closely with product and sales teams, crafting 12 sales enablement documents to empower effective prospect customer engagement. These materials have been crucial in growing the company.

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Pulse Studios - Social Media Content